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Welcome to the APME Los Angeles 2024 conference. Here you’ll be able to register for the conference and update your Sched profile. A draft of the conference schedule will be available beginning March 1. At that time,  you’ll be able to view the schedule and select what presentations you’d like to attend. If you have any questions, please visit our conference website or contact us at conference@popularmusiceducation.org We look forward to coming together as a community June 5–8 to consider the past, present, and future of popular music education.
Thursday, June 6 • 12:00pm - Saturday, June 8 • 4:00pm
Unveiling the Global Dominance of Latin Music: Implications for Music Education and Entrepreneurship

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Dive into the unparalleled success of Latin music, the foremost profit-generating genre for an unprecedented 3-year span. Drawing insights from José Valentino's widely recognized work featured on CNN, Miami Herald, USA Today, ABC News, and more, this session, led by the seven-time Latin GRAMMY®-nominated and four-time GRAMMY® winning artist, also an EMMY® Winner, unveils the implications for music educators. Beyond statistics, it provides valuable resources, guiding educators in strategically integrating this success into pedagogical and entrepreneurial pursuits. This content acts as a guide, nurturing intrapreneurship and entrepreneurship within artistic, creative, and research expressions. Explore innovative approaches drawn from Valentino's extensive field experience.
Speakers
JV

Thursday June 6, 2024 12:00pm - Saturday June 8, 2024 4:00pm PDT
Online
  Business/Entrepreneurship, Virtual Pop 10
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