Welcome to the APME Los Angeles 2024 conference. Here you’ll be able to register for the conference and update your Sched profile. A draft of the conference schedule will be available beginning March 1. At that time, you’ll be able to view the schedule and select what presentations you’d like to attend. If you have any questions, please visit our conference website or contact us at conference@popularmusiceducation.org We look forward to coming together as a community June 5–8 to consider the past, present, and future of popular music education.
In this presentation, we will explore how to utilize social media as a way to create concise and engaging music lessons that aim to spark interest in a musical concept for further study and exploration. I will demonstrate how I create short guitar lesson videos that have grown my social media by over 100,000 followers, gained millions of views, and yielded new teaching opportunities, monetization, and endorsements.